Leaflet printing can be an extremely complex to understand, unless you have a thorough knowledge of the subject. Leaflet printing companies like to use all types of technical terminologies which can add to the perplexity. Before you get on to your leaflet printing project you will need to understand the basics of choosing a leaflet size, deciding how many colors to use, and choose amongst the best of finishing tool for an excellent end product.

So the first step towards a successful leaflet printing journey is to decide upon the size and format of your leaflet. The standard paper sizes are:

A4 leaflet - 210 x 297mm (the size of a standard letterhead)

A5 leaflet - 148 x 210mm (the most popular choice for most leaflet printing projects)

A6 leaflet - 105 x 148mm (the second most popular choice for leaflet printing projects)

A7 leaflet - 105 x 74mm (ideal if your leaflet will only contain a small amount of information)

DL leaflet - 210 x 99mm (the size of a compliments slip)

Apart from the standard sizes, one can get customized leaflet printing done as well.

Once the leaflet size is decided, you need to decide on the number of colors you are going to use. While some leaflet printing companies specialize in full color printing others specialize in 'spot' color printing.

Now with the size and colors in place, you need to decide on the finishing part. The most popular finishing techniques are lamination, warmish, UV curing or embossing. These finishing tools are like cherry on the cake, as they give the final finish to your leaflet printing procedure.

For more information about Business Card Printing please visit our Business Card Printing page.

Leaflets are incredible marketing and PR tool as leaflet printing is cost-effective when compared to television or radio advertisements and moreover, they are simple and effective way to reach out to the desired audience. Leaflets are tangible, thus anyone can touch them and their sense of touch will reinforce the promotional message in their subconscious mind. A lot of brands have shied away from leaflets in the recent past, as it is mostly seen as a “Below the Line” advertising tool, and they feel that leaflet printing can hamper and bring down their overall brand image, which could perhaps be the case.

Nevertheless, there are other various mid and small scale businesses that have had a very successful run with leaflets. The trick with leaflet printing is that they should be printed and distributed amongst masses to obtain the right results. Like most advertising tools, leaflet printing and distribution also runs highly on the “Probability Ratio”. The rule is simple: more leaflets you distribute the more response you can expect.

Thus, if you wish to promote a service, product, or both in a cost-effective manner at a large scale then leaflet printing is one of the best options that you have. Although leaflet printing can be done digitally, but leaflet printing only works out as a cheap advertising tool if you get them printed in large quantity and on offset printing machines.

For more information about Business Card Printing please visit our Business Card Printing page.